Season 2 of “Axios on HBO” airs Sundays at 6pm ET/PT. Keep up to date with Axios AM:

Top Stories

Israel's Netanyahu inaugurates non-existent 'Trump Heights' town in the Golan

Trump Heights
Netanyahu gives a speech before the newly-unveiled sign for the new settlement of "Ramat Trump", or "Trump Heights." Photo: JALAA MAREY/AFP/Getty Images

Israel's Prime Minister Benjamin Netanyahu and the U.S. Ambassador to Israel David Friedman hosted a special ceremony Sunday to dedicate a new town in the Golan Heights called "Ramat Trump," or "Trump Heights" in English. The only problem is that for now, this is only a "paper town," meaning it does not yet exist and is not even in planning stages.

Why it matters: This is a public relations stunt meant for a domestic audience on the eve of the upcoming elections. It's also significant for foreign policy reasons, intended for a target audience of one — President Trump. Trump's recognition of the Golan Heights in March gave a dramatic boost to Netanyahu's election campaign. Netanyahu will need Trump's help again soon with the new September 17 elections looming.

Why YouTube needs principles

Illustration: Rebecca Zisser/Axios

YouTube CEO Susan Wojcicki wants rules. "From a policy standpoint, we need to be consistent," Wojcicki told Axios' Ina Fried on Monday. "If we took down that content, there would be so much other content that we would need to take down."

The state of play: There are two kinds of enforcement mechanisms. Silicon Valley engineers naturally gravitate towards rules-based systems: If this, then that. Once you set the rules, the job of enforcing them becomes routine. The alternative is a principles-based system. In the legal system, principles can be found in areas like sentencing guidelines or even the "reasonable doubt" test.